Privacy Policy

Who We Are

Ashland Dance Academy operates this website and may collect or maintain information described in this Privacy Policy.

• Ashland Dance Academy
• 110 Thompson St, Ashland, VA 23005
• Email: ashlanddanceacademy@gmail.com
• Phone: (804) 412-8591

Information We Collect

This website does not currently provide an on-site account system, payment form, or contact form. Visitors may choose to contact the studio by email, phone, maps, social media, or third-party registration links.

• Contact details you voluntarily provide when emailing, calling, or communicating with the studio.
• Website usage data collected through analytics tools, such as pages viewed, links clicked, device/browser information, approximate location, referral source, and interaction behavior.
• Information submitted to third-party services when you leave this website to register, sign up for events, use a parent portal, view maps, or visit social media pages.

Analytics, Cookies, and Similar Technologies

This website uses analytics tools to understand site traffic, improve user experience, and evaluate which pages and registration paths are most helpful to families.

• Google Analytics 4: helps measure site traffic, visitor engagement, referral sources, page views, and key website actions. Google Analytics may use cookies and similar identifiers.
• Microsoft Clarity: helps understand user experience through heatmaps, scroll behavior, clicks, and session recordings. Clarity is used for website usability and internal operations for a parent- and guardian-facing website.
• Vercel Analytics: provides lightweight site analytics for page traffic and performance trends.

Visitors can control cookies through their browser settings. Google provides more information about how it uses information from sites that use its services at policies.google.com/technologies/partner-sites.

How We Use Information

• To respond to questions from families and prospective students.
• To help visitors find classes, schedules, policies, registration links, and studio contact details.
• To understand website performance, traffic, and usability.
• To improve the content, navigation, accessibility, and registration pathways on the website.
• To support studio operations, safety, and family communication.

Data Retention and Security

Ashland Dance Academy keeps information provided directly to the studio only as long as reasonably needed for studio operations, family communication, enrollment support, recordkeeping, legal obligations, dispute resolution, and safety. Analytics data is retained according to the settings and policies of the analytics providers.

The studio uses reasonable administrative, technical, and physical safeguards appropriate to the nature of the information it maintains. No website or internet transmission can be guaranteed to be fully secure.

Third-Party Services

This website links to third-party services that are not controlled by Ashland Dance Academy. These services may collect information under their own privacy policies and terms.

• Jackrabbit Class for class registration, openings, parent portal access, payments, and account management.
• SignUpGenius for selected event signups.
• Google Maps for directions and location information.
• Facebook and Instagram for social media pages.
• Google Analytics, Microsoft Clarity, and Vercel Analytics for website analytics.

Children's Privacy

Ashland Dance Academy serves children and families, but this website is intended for use by parents, guardians, and adults. Children under 13 should not submit personal information through this website.

If the studio learns that it has collected personal information online directly from a child under 13 without appropriate parental consent, it will take reasonable steps to delete that information. See the Children's Privacy Notice for more detail.

The studio does not knowingly use website analytics to target advertising to children, sell children's personal information, publicly disclose children's personal information, or create behavioral profiles of children.

Data Sharing

Ashland Dance Academy does not sell personal information submitted directly to the studio through this website. Information may be shared with service providers when needed to operate the website, provide analytics, manage registration, communicate with families, comply with legal obligations, or protect the studio and its visitors.

Your Choices

• You may contact the studio to request access, correction, or deletion of information you provided directly to the studio.
• You may ask the studio to stop further use of information you provided directly to the studio, subject to legal, safety, and operational requirements.
• You may disable or limit cookies through your browser settings.
• You may use available privacy controls provided by Google, Microsoft, Vercel, Jackrabbit, SignUpGenius, and social media platforms.

Contact

For privacy questions, contact Ashland Dance Academy at ashlanddanceacademy@gmail.com or (804) 412-8591.